If you are subscribed to my newsletter, you might've wondered why I haven't appeared in your inbox for quite some time. It's because in last few months, I stopped sending newsletters. While SEO-aware and branding-conscious gurus will say it's not a good decision, I did it for a few personal reasons.
- I no longer want to "flood" your inbox. Whether you use e-mail at work or for personal use, I don't want to add another entry in your "to-read" list. Goodness knows you're tired of checking new mail in your box after work (because I feel the same sometimes). Plus, with the abundance of newsletter subscriptions on the Internet, I want to do you good by being one less email to think about or ignore.
- At this point, I feel a newsletter is not that personal. There's a template which automatically puts your name where I want it to (for personalization eh), a button or two for you to click that'll take you to my website, and a list of themes which makes me feel a bit restricted despite the number of them. All of these aren't exactly bad but my inner rebel does not want to adhere to such "rules" and "guidelines" for the time being.
- I want to focus on being social again. Since I went back on being active on Twitter last year, I rediscovered the good things about social media which I lost touch in the previous year or two. I found myself spending more time interacting with people on social media instead of just being an automated profile whose only reason for online existence is cold and calculated promotion. Suddenly, social media felt authentic to me again.
I am not closing my door on newsletters. It's not a bad thing. It's just a tool to broadcast a message. But at this phase in my life, I want to explore more the door-to-door selling of my writing instead of packaging products in the factory. One day, in an unknown point in the future, I'll be landing in your inbox once more. But not today, not anytime soon.