Bitch I'm Madonna - A "Fuck You" to Ageism

Picture this.

A music video filmed in New York City's The Standard, High Line featuring a blonde woman sporting pink hair tips, grillz, and fishnet stocking. The video begins with her leaving the gym and giving a topless sexy guy a kiss on the way out. She participates in a choreography in a room with two naked women in a bathtub. Surrounded by a group of young dancers, she storms a club, pours a shot of alcohol into some hot guy's mouth, does some more choreography with her dancers, kisses a woman, and escapes to the rooftop to go crowdsurfing. Featured in cameos are some of the hottest names in music such as Diplo, Nicki Minaj, Beyonce, Miley Cyrus, Katy Perry, Rita Ora, and Kanye West, and even fashion designer Alexander Wang and comedian Chris Rock. If you watch the video online, you'll probably expect all the comments to be "The video's hot!", "Sexy", or "Cool". But no! Instead, to your surprise (or not) you'll find reactions such as "She should retire!", "Inappropriate", or "Act your age grandma!" Why? The music video doesn't feature a young 20-something Victoria's Secret size lady. The star of the video Bitch I'm Madonna is (I just revealed it) a 56-year old Madonna who's in the third decade of her career. If there's one word to describe people's reaction to the video, it's AGEISM.

In today's world, ageism is rampant. You may think it doesn't exist but it's there. You'll find it in the elitism of mainstream radio, only playing music by younger acts and ignoring music veterans. You'll see it in the corporate world that at times favour youth over the experience and wisdom of the older people. You'll also find it online and offline, with the way the youth of today disrespects older people poking fun of them and treating them as if they're something else other than a human being. All your life you may be ignorant about it or pretend this social disease never exists until it hits you when your time has come. Whether you like it or not, as long as ageism exists we will all be victims of it.

Let's look at the moronic statements ageists use as weapons for their stupid, illogical, and backward-thinking propaganda:

 

IT’S TIME TO RETIRE

The ageists believe that people can only work up to a certain age. Worse, ageists believe certain careers can only be pursued at a certain age. If you're a business man, you can keep on working until, say, you're 60. If you're a dancer, you can only keep on working until, say, you're 40. Beyond that it's time for you to find another career. You've reached the finish line. It's game over for you.

Why do we have to put an age limit to any careers? It's a ridiculous concept. Let's rephrase that. Why do we have to put an age limit to living? Telling people they should retire when they reach a certain age is akin to telling them to stop breathing. Why should someone who has found their life's purpose retire when by continuing on with their life's purpose, they help and serve more people? Why should a living thing hole itself inside a house, shun itself away from the world, succumb to atrophy, and become like a non-living thing, static and no longer evolving. There are studies that show people who retired died earlier than if they did not. For their cases, retiring was a prison, a gust of wind into their candle's only flame. 

Madonna has found the work of her life - music. Why should she stop doing the thing she loves when it's the essence of her being? If like her you found the work of your life, will you stop doing it when you reach a certain age?

 

IT’S INAPPROPRIATE

The ageists have distorted beliefs on what's inappropriate or not. For them, kissing and sex are only for younger people. If you're older you better not show displays of affection in public. Much better for them is if you drop those things from your life altogether. Ageists have a twisted belief that affection, romance, and sexuality only belong to the younger. That area of your life might as well be a piece of raisin. Apparently, those ageists have forgotten how they were created in the first place. 

Why should we deny older people the privilege of love and the pleasure of sex? Why are the rights of a person must be decreased when they reach a certain age? Why is it inappropriate for an older person to fall in love with a younger person? Why is it when that happens assumptions fly right away such as "They're only marrying for money", "It's an arranged marriage", or "He/she doesn't deserve him/her"? Who are we to deem love, one of the greatest forces in the universe that populated the planet, propelled mankind to great achievements, cured the sick, and saved the dying, as inappropriate when age becomes a factor? The only thing I find inappropriate is the thinking that love involving any older person can be inappropriate at all.

Madonna can kiss any person she wants whether he be younger or older than her, and so do you. Relationship and sex both require mutual consents from both parties. No one is forcing anyone anything. 

 

ACT YOUR AGE

The ageists have stupid and ridiculous rules on how someone should act depending on their age. If you're young you should be noisy and obnoxious. If you're older you should be serious and grumpy. If you're young you can listen to new music and watch new movies and TV shows. If you're older you should only listen to the music of your youth and the films of your time. If you're young you can participate in a lot of activities. If you're older that list becomes short.

Who made those rules anyway? Once more, they're stupid and ridiculous. We force older people to become serious and grumpy under the label of being "mature" and then at the same time we complain that older people are always serious and grumpy, not fun to hang out with, in fact not fun to hang out with at all. We make older people stay away from things, big and small, that add fun and zest to life. We force them into misery, telling them not to smile and stopping them from doing things that bring joy to their lives. Maturity is not choosing to remain ignorant on the latest technology, knitting in a rocking chair, or only listening to 80's rock music. Maturity is reflected with how much control we have over our emotions, being respectful to other people especially those who are different from us, and working towards the better good of the society and the world. There are people over the age of 30, 40, and 50 who still have a lot of growing up to do. Age is just a number and not a depiction of maturity.

Madonna will keep on humping the wall (or the floor), wearing sexy clothing, dancing in the club, and working with younger artists. All those things will never take away from her maturity. After all, she's a woman who saved two children from a bleak life and gave them prosperity, built a school in Malawi, and fought for LGBT rights back when it was a very hard and unpopular thing to do. How many moronic ageists have done equal if not more than the aforementioned?

 

NA NA NA NA NA

Bitch I'm Madonna is more than just a music video. It's a fun, colorful, and cameo-filled "fuck you" to ageism. If you are shallow-minded, you'll probably think the message of the video is a middle finger to ageism by going to the extremes just to make a point. If you're an older person, choose something that's only for younger people. Choose dancing in a club. Or play some video games. Wait, I think some older people still play video games. 

The real message of Bitch I'm Madonna is to be who you are. It's not about partying for the sake of partying or vogueing for the sake of vogueing. If pet-sitting and not dancing is your thing, you don't have to dance. You can fashion a career on pet-sitting if that's what your heart truly desires. The video's true message is about embracing your true self no matter your age and despite what other people may think and say about you. How many people can say that they went hard and didn't go home like our 56-year old Madonna, and chose the life they really want, congruent with their true selves instead of following the path society long laid out for them? 


WHO DO YOU THINK YOU ARE?

It's sad that people fall victim into the ageism bullshit. The message of the video goes by them unnoticed until they feel the repercussion of ageism themselves when it's already too late. 

Does it really go unnoticed?

I don’t think so. It's exactly the opposite. The message has been delivered well, so well it hit home enough to provoke such hate and vitriol from our ageist keyboard warriors. If the message has been missed, they would’ve just ignored it. But they didn't. 

Bitch I'm Madonna shakes their deeply ingrained beliefs. All their misconceptions about age are rattled by all the dancing, sock puppets, and lights in the video. Throughout their lives our ageists believed women of certain age should stay in the kitchen cooking pasta, washing dishes, and washing more dishes. Instead, a 56-year old woman wearing a pink jacket, grillz, and a cap with the word "THREAT" refuses to do just that, thereby threatening what our ageists deemed as the truth. When people are faced with something they don't understand, they feel discomfort and fear then turn to intolerance and hate.

Haters are envious and jealous. They think, "How dare this woman who is old already still have the time of her life? She's already has had enough. It's my turn." or "How dare this woman live a life so vibrant and happy while I'm stuck behind this screen unable to obtain the live I want?" When people can't get what they want, they hate anybody who has it. 

The only proper ending for this article is for you to watch the video. You're gonna love this.

REBEL HEART album featuring "Living For Love," "Ghosttown," & "Bitch I'm Madonna" out now. "Rebel Heart could be Madge's best album since 1998's Ray of Light."


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